Friday, November 05, 2010

The world of Marketing

I think its gonna be a challenge to keep up with the meetings and deadlines but that's the way it is. I need to get really lucky for the upcoming presentations if I were to get as close to a B. it is really mind blowing how students like us can come up with so many business ideas. Going through them, I know there must be some way, someone will pull out something out from these ideas and make this idea a reality. Well, the F&B industry is really tricky, knowing that consumer tastes change so fast, you won't know what's the next big thing. Frolick is now a thing of the past and Koi became the future of take away. Its really amazing how people's choices change so fast. Its as if something or someone is pulling them to make these impulse decisions to spend money when they know they don't need to. I can definitely conclude and positively guarantee, that no one ever is rational when they buy anything. They may say its truely rational, but only people like us know that humans buy based on pure emotions. Its scary but extremely exciting. the world of marketing.

Thursday, November 04, 2010

Staying focused

It wasn't really a good day today, especially since I started sneezing since I woke up in the morning. Runny nose seriously spoilt the mood for almost everything I wanted to do today. Luckily my plans were not ruined because of the flu bug, if not I would have very likely stayed in bed doing nothing. That was something I didn't want to happen.

Fortunately I managed to finish quite a bit of research for the presentation and alot of it on how to measure advertising effectiveness. Really insightful research and rather interesting. But I bet the work can be really difficult. Yet, I wonder if it can be feasible to make money from collecting information, processing it and extrapolating these information into pieces of information that can be acted upon. That would really work for a business idea. I should work on something like that, once I finish up this next business idea i'm doing on the side lines.

I feel very accomplished doing the stuff I'm doing these days. It seems to become a habit doing things very proactively and just getting about to do it when I think about it. I can feel my life becoming more and more fulfilling each time I just take action to do it. Well, the next step now is to get myself incorporated ASAP! before I miss out the chance to do it. Take too long and I know the enthusiasm will die, I've been there and I don't want it to happen. I just gotta make the enthusiasm flow like water running from a tap. I just need to focus.

I guess I gotta start writing the stuff that I want to do and set out to achieve them within a specified date. I need to make myself focus using goals. For real this time. All that talk would go to waste if I dont make a list of what to do. I know and I will do it since its the way the success. Staying disciplined and focused in whatever I am doing.